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princes

Easiest Swing
experience
Tuesday, 7th October 2025 - Thursday, 9th October 2025
2 Days of Coaching & 1 Round of Golf at Princes
experience
2 nights accommodation and all meals included
The very first Easiest Swing Certification Program, a 2-day bootcamp designed for both coaches and passionate enthusiasts.
Whether you want to teach, deepen your understanding, or simply unlock the deeper layers of Easiest Swing for your own game, this immersive course is your gateway to becoming a true movement whisperer.
We’ll explore:
Movement is motion
The art of effortless power
Why “holding” beats “gripping” every time
SLX, La Danse du Golf, and the balance breakthrough
How to coach with trust, not tension
If you’ve ever thought about helping others enjoy golf the way you do — this is your moment.
Join us for 18 holes in the afternoon of Tuesday 7th at 2pm.
Founded in 1906, Princes famously hosted The Open in 1932, where Gene Sarazen, using his innovative ‘sand wedge’ captured the Claret Jug.
Striking a rare balance between modern ambience and historic charm, Prince's Golf Club offers 27 Holes of outstanding championship links golf in an idyllic coastal setting. Having undergone a significant redevelopment since 2017, the club held the prestigious 2023 Women's Amateur Championship and hosted the Final Qualifying for The Open Championship from 2018 to 2022. The club is now ever-present in all Top 100 Great Britain and Ireland rankings and is embarking on perhaps its most ambitious period in modern history since hosting the 1932 Open Championship.
Situated at the entrance of Princes, The Lodge offers 34 elegantly appointed bedrooms across two floors. Each room features club storage, complimentary WiFi, spacious double or twin beds, and en-suite bath or shower.
The menus at the 1932 Grill are thoughtfully crafted to align with seasonal produce, prioritising local Kentish suppliers to ensure the highest quality experience. Guests will enjoy two evening meals served in the 1932 Grill during their stay, plus breakfast and lunch. While beverages from the bar and alcoholic drinks are not included, guests are welcome to enjoy at their own expense.
Designed by Brian sparks

Easiest Swing Philosophy
The Easiest Swing philosophy is built on a beautifully simple yet powerful idea: that golf should feel natural, flowing, and enjoyable — not rigid, tense, or overcomplicated. It’s about removing the strain and struggle so many golfers associate with the swing, and instead unlocking the rhythm, balance, and freedom that already live within us.
At the heart of this movement was Brian Sparks, a true pioneer and trailblazer in the world of golf coaching. With tens of thousands of hours spent coaching everyday golfers — not just elite players — Brian saw first-hand how traditional instruction often created more tension than progress. He challenged the status quo, daring to suggest that effort and complexity were getting in the way of real improvement and lasting enjoyment.
Through his groundbreaking book “Positive Impact Golf” and his widely watched videos, Brian helped countless golfers around the world rediscover the simple joy of swinging a club. His teachings proved that by focusing on natural movement, relaxation, and effortless rhythm, golfers of all ages and abilities could play better — and feel better — than they ever imagined possible.
The Easiest Swing isn’t just a framework. It’s a mindset. A return to the reason we all started playing golf in the first place: for the sheer pleasure of the game.
Hosted by philip sparks

Principal Coach
Philip Sparks has been an integral part of Easiest Swing from the very beginning. As Brian Sparks’ brother and trusted coaching partner, Philip played a key role in helping shape and evolve what began as Positive Impact Golf into what is now known worldwide as the Easiest Swing. With a shared PGA experience that spans over a century, Philip’s insight and collaboration were instrumental in developing the philosophy that has helped thousands rediscover the joy of effortless golf.
Following Brian’s passing, Philip was honoured to take on the role of Principal Coach, entrusted with continuing the work they had started together. He was also tasked with completing Brian’s second book, The Easiest Swing in Golf, ensuring that Brian’s voice and wisdom would continue to inspire golfers for years to come.
Having dedicated tens of thousands of hours to coaching golfers of all levels, from beginners through to a Major Champion. Philip now focuses his energy on helping others through online coaching, the ESClub, and special in-person experiences like the Kent Golf Links Experience. Passionate about sharing the benefits of this unique approach, he’s now turning his attention to mentoring the next generation of coaches and golf enthusiasts — empowering them to guide others toward a freer, more enjoyable way of playing.
With Philip at the helm, the spirit of Easiest Swing lives on — grounded in experience, carried forward with care, and always focused on helping golfers flourish.
Princes Golf Club

An Iconic Links Venue
Founded in 1906, Princes famously hosted The Open in 1932, where Gene Sarazen, using his innovative ‘sand wedge’ captured the Claret Jug.
Striking a rare balance between modern ambience and historic charm, Prince's Golf Club offers 27 Holes of outstanding championship links golf in an idyllic coastal setting. Having undergone a significant redevelopment since 2017, the club held the prestigious 2023 Women's Amateur Championship and hosted the Final Qualifying for The Open Championship from 2018 to 2022. The club is now ever-present in all Top 100 Great Britain and Ireland rankings and is embarking on perhaps its most ambitious period in modern history since hosting the 1932 Open Championship.
Our Packages
Reserved for 14 Golfers Only
Non-golfers are warmly invited to join a golfer and enjoy all the experiences except the golf and coaching itself. Please contact us directly to make a booking.
1299
Single occupancy
1199
dual occupancy
refund Guarantee
Cancellations made up to 60 days before the event will receive a 50% refund.
